Do It Yourself or Hire Someone

People wonder when they really need to get someone else to run their reputation online and when they can do it themselves.

Just everyday folks can run it themselves, it will take a little bit of time to do it, but most people just need to be aware of what they are doing and saying online to handle it.

But, it seems that those who are a little more out there, have become successful either in business or even promoting their favorite charity, start getting attacked. Most of these people should invest in some form of reputation management.

I tell people that if they really want to do this themselves they should invest one to two hours a day to managing their reputation. This includes the time to update their blog and/or social networks.

On top of this, they will need to invest time in learning what they need to do by getting trained on the best ways to do this.

If you don't have that kind of time and it is better to be spending that time working on whatever your activity is, then you need to hire someone.

Watch Yourself

Part of keeping track of your reputation online includes knowing what people are saying about you as soon as they say it.

There are several things you should set up to do this.

First get yourself some sort of RSS reader (definition below), I use Google Reader. You want this so that you can subscribe to several feeds and be able to get the information sent to you automatically.

Then you are going to want to subscribe to the following feeds:

1) Go to Google and do a search for your brand name or your own name. Then along the top bar find the "news" link and click it. On the left side you will see a link to "RSS", click on that to add it to your reader.

2) Go back to Google and do the search again. This time pull-down the link found at "more" and the down arrow and pick "blogs". Again on the left side you will see a link to "RSS", click on that to add it to your reader.

3) Go to http://search.twitter.com/ and do another search for your name or brand. Click on "Feed for this query" near the top right and add this one to your reader too.

4) Not go to http://www.technorati.com/ and do the same search. Here you click on "subscribe" above and on the right of the results to add this one to your reader.

5) Finally go to Yahoo search engine and do that same search again. Again click on the "more" and the down arrow and pick "news". You have to hunt for the link a little bit here, it is at the bottom of the right column and you will click on the orange RSS.

This will keep you in the know for the most part. There are places you can pay for this service which will be more comprehensive but this is how to do this for free.



Definitions:
RSS - Because there are different versions of RSS, the term RSS is most frequently used as a name to mean the syndication of Web content, rather than as an acronym for its founding technology (most commonly stands for Really Simple Syndication). A Web site that wants to allow other sites to publish some of its content creates an RSS document and registers the document with an RSS publisher. A user that can read RSS-distributed content can use the content on a different site. Syndicated content can include data such as news feeds, events listings, news stories, headlines, project updates, excerpts from discussion forums or even corporate information.

The World Wide Web Can be Hard to Confront

I have been working in the various aspects of Internet Marketing since 1996. I have answered MANY people's questions about search engine optimization, email marketing, banner ads and more recently social media marketing and so on.

I will answer any question and have been told that I can explain things in such real and simple terms that anyone can understand it.

The one thing that I have found I do different then most other people who explain things, is I actually try to answer the most basic question, the one that once understood makes it easier to understand the more specific and work out other new slightly different things for themselves.

For example, I have found many people don't understand how a website address works and what all the parts actually mean.

People are surprised to hear that you read one from right to left.

First is ".com" or ".org", etc. which means a business or non-profit respectively.

Anyone can purchase anything .org and they own it. For example we own "internet-image.net" and have control of that address.

We can now put anything in front of it "www.internet-image.net" or even "silly.internet-image.net".

Each "." separates the levels of an Internet address. It can go on for a long time (no one has ever tested the limit, but who would write that all to visit a website).

1st level is: .net
2nd level is: internet-image.net
3rd level is: www.internet-image.net
4th level could be: more.www.internet-image.net
and so on...

Since I own internet-image.net I can do anything I want on the 3rd level, I don't have to do www. but since most people assume that, most of us that decide the website address, go ahead and make it work.

That is an example of something that most people actually don't know. I will probably come back here and define a few more things that I have often found people don't understand.

If you have any specific questions on this, please feel free to leave them in the comments.

And The Blogging Begins

I have been working in the search engine optimization field since 1996, yes, a long time...

I started there and have grown from it, I expanded into Internet Marketing and Social Media Marketing and was consulting business on their strategy.

My favorite thing to do is to help people though, make sure that the true and real information is there and no one gets to bash them for wrong reasons.

Then I met Charli and discovered she had a lot of the same interests. While her background isn't marketing heavy, she has a great time with computers and was soaking up anything and everything I told her.

So Internet Image Management (IIM) was born and we are excited. We are off to a great start with several clients with absolutely no promotion other than us telling people what we are doing.

So, here we go, lets have a great time.